Odyssey Announces Brand Evolution; Introduces New Logo and Colors
January 14, 2021 (Wakefield, Mass.)—Odyssey, a leading provider of technical government services, today announced an evolution of its branding. A new, dynamic logo with updated colors and font will replace the current globe logo.
“We are at an important stage in the life of our company,” said Odyssey CEO Tom Portlock. “As we reflected on the success we have earned over the past two decades, we decided it was time to look ahead and introduce a revised brand identity that supports Odyssey’s continued evolution and growth as an industry leader.”
The new logo, a rounded hexagon, depicts forward movement yet preserves the O and S (Odyssey Systems) from the previous design. The gradient colors of yellow, orange, and red invoke progress, power, knowledge, and excitement.
The new logo and accompanying branding system will be rolled out over the coming weeks.